Speak to passionate bikers, racers, and off-roaders and there’s always a moment when they mention Freedom. The sensation of Freedom of being able to jump on your bike after a hard day’s work and ride home without feeling like one of the herds, zipping through traffic jams. The sensation of Freedom when you discover a new road on a Sunday ride, one you’ve never ridden before. The sensation of Freedom in planning your next trip with your mates. The sensation of Freedom when, as a teenager, you got onto a scooter for the first time.